
CALDER
Product
Coat Rack
Location
Online
Year
2024
Designer
Wyne Phue
Project
University Project
Material
Timber, Brass
The task is to design a small, good quality timber product for batch production for a high-end retail outlet.
My Goal is to emphasize adding a human touch by embracing asymmetry and playfulness. A sculptural piece that adds character and warmth to any space, embodying the creative expression that sets it apart in a high-end retail environment.
.jpg)
ideation



The playful arrangement encourages users to see the coat hanger as more than just a functional object—it becomes a sculptural piece that adds character and warmth to any space, embodying the human touch and creative expression that sets it apart
The design concept emphasizes adding a human touch by embracing asymmetry and playfulness through the use of three different-sized panels connected to each other, each adorned with uniquely shaped geometric knobs. This deliberate choice of varied panel sizes and distinct geometric forms reflects an organic, handcrafted quality, celebrating the beauty of imperfection and the individuality of each piece.
​
By avoiding uniformity, the design introduces a sense of spontaneity and movement, inviting interaction and engagement. This approach not only makes the coat hanger visually dynamic and intriguing but also adds a personal, artisanal feel, as if each component has been thoughtfully arranged rather than mass-produced.

prototyping




02
